Both buyers and sellers braving the internet to purchase their store fixtures and displays are all too familiar with one of the biggest obstacles to a purchase’s cost effectiveness. Shipping.
In this context, the word itself seems to inspire an almost universally negative knee jerk reaction. The average consumer believes that shipping charges are a rip-off, and reacts angrily “that’s where they make all their money”. Lured by the ultra low priced slatwall panels and gridwall displays offered by online retailers, and forced to accept that shipping charges are an unavoidable part of the cost of their retail display fixture, buyers would be comforted if they took several important factors into consideration. But first the basics.
Most less than truckload shipments of garment racks and store fixtures are delivered in one of two ways; Parcel Package Delivery, and Truck/Freight depending on the size, weight and destination of your shipment. Smaller shipments that consist of around 10 or less smaller boxes are more cost effective to ship by UPS Ground. Orders with more pieces, or that consist of larger oversized slatwall panels, gridwall displays or clothes display racks must be shipped by Truck/Freight.
Its true that for smaller retail display shipments, Parcel Package Delivery is a far less costly delivery option and is the only way to go. But more often than you would think, as the shopper determines his/her need, the shipment will grow to such a size that both methods must be considered. In some cases, Parcel Package Delivery becomes far more costly as the package count rises. A store fixture shipment consisting of 20 pieces will be much more expensive by UPS than Truck/Freight to most locations. A threshold of $20 per box can get pretty pricey whereas the freight rate is almost unaffected by the slight increase in weight that each additional box adds.
Additionally, loss, damage and separation are far less common for freight shipments as each shipment consists of 1 larger palletized package. When delivering individually, the occurrence of loss or damage is far more common when your order consists of essentially 10 separate shipments.
There is one factor that can derail the theory that Truck/Freight is more cost effective (for some displays shipments) than otherwise considered. Truck/Freight shipments delivered to residences are more costly than commercial addresses because of the fact that different vehicles must be used when navigating residentially zoned areas. Required by your local government, these smaller delivery trucks are safer to operate in these areas.
The next time your salesperson advises you that your order will be shipped by truck freight, take the time to consider that this might be a good thing.